Proctor Technologies SEO/SEM Training

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SEO/SEM Training

SEO/SEM Training

Search Engine Optimization & Search Engine Marketing Training

Purpose Objective

The objective of this course is to equip participants with a practical understanding of how internet search engines operate and how internet searches are executed. The course seeks to equip participants with key techniques needed to evaluate and redesign an internet web portal so as to maximize the websites online exposure and organic search ranking on major internet search engines.

The course will include the following topics:

An Introduction to Search Engine Optimization (SEO)
An Introduction to Search Engine Marketing (SEM)
Understanding Page Rank
Building a Topical Hub
Planning a SEO Strategy for your site
Making Your Site SEO Compliant
Planning a SEO Strategy for your site
Link building strategies
Utilizing Pay-Per-Click
Tracking and ROI
Researching Keyword Phrases
Optimizing your site for maximum online exposure
The Power of Less (effective content management)
Basic SEO Tools (online tools and resources)
SEO Bad Practices
How to Make Money Contextual Advertising programs
How to Make Money online with affiliate programs

Learning Outcome

At the end of the workshop, the participants will be able to:

Understand how search engines scour, catalogue and retrieve information from the internet.
How this impacts the design and management of an internet web portal.
Participants will be able to identify (initially with the help of the trainer, but subsequently on their own) aspects of their web portal which will prevent search engines from recognizing their content and attaining a high page rank.
Participants will be trained to use freely available online resources to diagnose website and make quantitative assessments of a websites value vis a vie common industry practices.
Be able to formulate an effective SEO optimization plan for a website which will result in tangible benefits in terms of visibility and page ranking.

Who Should Attend:

This course is designed for both technical as well as non-technical practitioners of internet marketing. These include marketing managers, corporate communications managers, webmasters and web designers to manage the design and day to day operations of their corporate website.

The course focuses on a current market need for practical programs that teaches not only theoretical principles on SEO, but demonstrates how these are applied.

Registration Information

This is 30 days extensive hands on practice course with real implementations.

If you have any question or you want to reserve your seat for this training course please feel free to contact us.

Professional Web Design

Our aim is to keep web page design professional, clear and crisp, easy to navigate and quick to download. It is the appeal that captures the browser's attention and it is the content and functionality that keeps the attention. A good website design reinforces your message and delivers it with higher impact. Find more about professional web design services from Proctor Technologies:

Internet Marketing Services

Proctor Internet Marketing Services are dedicated to marketing businesses on the Internet. Customized Internet marketing campaigns are developed specific to your web site goals and target market. Increase qualified traffic to your web site at the best possible cost. You maximize your ROI quickly and effectively.

E-Commerce Solutions

E-Commerce web site development makes your site a comprehensive selling tool. Whatever your business, an online catalog, retail store, or entire mall, you need the software, hosting, support and expertise to make your company succeed on the Web. Your web site can be quickly and easily updated to reflect inventory, price and other product changes and additions. Greet your customers with an exciting, attractive and easy-to-navigate shopping experience loaded with features and convenience.

Web Development

Custom software skills used for server side or client side programming for the Web. HTML, PHP, JavaScript, CSS are commonly used to implement unique functions or to automate services and enhance the delivery of your site's online functionality. Proctor's advanced technological abilities offer the widest compatibility with browsers, monitors, line speeds, and operating systems. presenting your visitors with a powerful, professional, and trustworthy experience.

Hosting

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